MOBILE PRESENT & SECURE PAYMENT

Cub3Pay's mission is to embed tokens in all payment flows, for securing the digital transformation of the payment industry

Digital Commerce mega-trends

Network tokenization enhances digital commerce by improving security, reducing fraud, and streamlining the user experience.

Here's how it contributes:

1. Enhanced Security

• Tokenization Process: Network tokenization replaces sensitive card details, such as the Primary Account Number (PAN), with a unique token generated by the card networks (e.g., Visa, Mastercard). These tokens are unusable outside the intended transaction or merchant, reducing the risk of data breaches.
• Dynamic Tokens: Tokens can include dynamic elements, such as cryptograms or one-time-use values, adding an extra layer of protection for online transactions.

2. Reduced Fraud

• Domain Control: Tokens are merchant-specific and cannot be used with unauthorized merchants, limiting the potential for fraud if token data is intercepted.
• Secure Ecosystem: By integrating directly with card networks, tokenization ensures that only authorized entities within the ecosystem can process the tokens.

3. Improved User Experience

• Streamlined Payments: Consumers can save their tokenized cards across devices or platforms, making future transactions seamless while maintaining security.
• Reduced Declines: Tokens are automatically updated when a card expires or is reissued, reducing failed transactions due to outdated payment details (via Account Updater services)
• Omnichannel Support: Network tokens enable consistent and secure payment experiences across in-store, online, and in-app environments.

4. Regulatory and Compliance Benefits

• PCI DSS Compliance: As tokens replace sensitive card data, merchants handling tokens instead of PANs reduce their PCI DSS compliance scope.
• Support for SCA: Network tokenization integrates well with Strong Customer Authentication (SCA) requirements in regions like Europe (under PSD2).

5. Ecosystem Collaboration

•  Support for Emerging Payment Methods: Network tokenization underpins secure transactions for mobile wallets (e.g., Apple Pay, Google Pay) and IoT devices.
•  Enhanced Merchant Insights: Merchants receive enriched data about tokenized transactions, aiding in fraud prevention and customer insights.

By providing a secure and user-friendly payment mechanism, network tokenization fosters trust and efficiency in digital commerce, benefiting consumers, merchants, and payment providers alike.

Looking forward: As digital commerce continues to grow, the integration of AI (Artificial Intelligence) will likely deepen, fostering innovations like metaverse shopping experiences, predictive customer retention strategies, and even AI-driven business models. Staying ahead requires businesses to not only adopt these trends but also strategically integrate AI into their core operations !

Unlock the future of payments

From instant payments to account-to-account transfers and cryptocurrency transactions, the financial world is embracing new, faster, and more diverse payment methods. But with innovation comes responsibility. Tokenization is the key to ensuring these methods remain secure, scalable, and seamless for users worldwide.

At its core, tokenization replaces sensitive payment data with unique, cryptographically generated tokens. These tokens enable businesses to process payments without exposing the underlying data to risks like fraud, breaches, or misuse. This isn’t just about security—it’s about empowering innovation with confidence.

Imagine enabling instant payments with the speed and convenience customers demand, all while safeguarding every transaction with tokenization.

Consider the limitless possibilities of account-to-account payments, where users can securely send and receive funds across borders with just a few taps.

And envision a world where cryptocurrencies seamlessly integrate into mainstream payment ecosystems, protected by the robust security of tokens. This is already happening with the example of Mastercard crypto secure program. Tokenization is a key technology within Mastercard's ecosystem, used to secure both traditional and digital transactions. While it is not explicitly the cornerstone of Crypto Secure, it plays an important role in Mastercard's overall services, particularly for cryptocurrency transactions.

• Protection of Sensitive Data: When a user spends cryptocurrencies through a Mastercard linked to a crypto platform, tokenization can replace sensitive details (such as private keys or card numbers) with secure tokens.
• Securing Hybrid Payments (Crypto-Fiat): Tokenization ensures that payment data remains protected, whether associated with cryptocurrencies or fiat currencies.
• Compliance and Traceability: Paired with CipherTrace's traceability tools, tokenization can help make crypto payments more compliant with regulations while reducing fraud risks.

As we look ahead to the next decade, the relevance of tokenization becomes even clearer. It’s the unifying technology that ensures interoperability across diverse payment platforms, the shield that protects consumer trust, and the engine driving the adoption of new payment methods on a global scale.

For businesses, banks, and payment providers, now is the time to invest in mastering this transformative technology. Those who lead the way in PAN EMVCo tokenization will set the standard for secure, efficient, and innovative digital payments.

Secure the future. Drive innovation. Empower payments. With PAN EMVCo tokenization, the next 10 years of payments will be defined by trust and boundless possibilities.

Wallets & post-plastic payments

When comparing wallets (used for storing cash, cards, or digital devices) and plastic cards (like credit, debit, or ID cards) in terms of security, the distinction depends on the type of wallet (physical or digital) and the context of use. Here's a breakdown:

Digital Wallet (e.g., Apple Pay, Google Pay):

• High Security: Encrypted, tokenized transactions, multi-factor authentication (e.g., fingerprint or face recognition).
• Remote Management: You can lock or erase access remotely if your device is lost.
• Limited Physical Risk: There's no physical theft of "money" as transactions require authentication.

Plastic Cards:

• May have enhanced security features (chip-and-PIN, two-factor authentication for online transactions).
• Can be stolen and used for unauthorized purchases if PINs or signatures aren't required (e.g., contactless transactions up to a certain limit).

Key Takeaways

• Digital wallets are typically more secure than plastic cards due to encryption, tokenization, and remote management.
• Plastic cards offer moderate security, but they depend on PINs and fraud detection mechanisms.
• A physical wallet is the least secure because it lacks protective measures for its contents (except any security features on individual cards inside it).

For the highest security, consider combining a digital wallet with card backup, avoiding reliance on physical wallets for large amounts of cash.